<p><strong>Rugged and stylish all-terrain tyre, with outstanding on-road performance</strong><br />
Bridgestone has designed the DUELER A/T 694 (All/Terrain) to meet the growing demand from urban drivers for rugged, all-terrain patterns. This new tyre keeps the capability and appeal of an aggressive all-terrain look, while providing outstanding on-road performance -- especially in the wet.</p>

<p><strong>Better wet grip</strong><br />
Applied for the first time on a Bridgestone 4X4 tyre, the DUELER A/T 694 incorporates 'Shark Skin' technology that reduces flow resistance on the groove walls, improving drainage away from the blocks and reducing hydroplaning </p>

<p><strong>More edge effect on wet and snow</strong><br />
High-density siping provides more edges to bite into wet and snow. 3D Z-shaped sipes, which increase in length as the tread block wears, maintain this bite to give consistent grip throughout tyre life.</p>

<p><strong>Aggressive, chunky 4x4 look</strong></p>

<p>- Robust, all-terrain tread pattern
- Attractive sidewall design
- M+S marking with white lettering on some sizes</p>

<p><strong>Higher wear resistance</strong><br />
The tread blocks are shaped to equalise contact pressure distribution, thus raising overall performance and reducing wear rate.</p>